Mobile Behavior
Smart Phone Penetration Among Millennials By Gender, 2013 [CHART]
Young men are far more likely than adults in general to have a smartphone, though a shade less likely than young women.
Read MoreTechnographics Of Millennial Men, 2013 & 2017 [CHART]
Digital knowhow is important to young men. Gluttons for entertainment, young men consume much of it in digital form.
Read MoreDemographics Of Mobile Internet Users, September 2013 [CHART]
63% of mobile phone owners used their devices to go online as of May this year.
Read MoreFrequency Of Mobile Content Activities By Single Smart Phone Users, May 2013 [TABLE]
Single women showed a somewhat higher addiction to their smart phone than men, according to the online dating sites’ study.
Read MoreAttitudes Of Singles Toward Their Relationship With Their Smart Phone By Age, May 2013 [TABLE]
More than half of single smart phone users between 21 and 42 years old said they were so dependent on their mobile device that it was like an addiction.
Read MoreUS Dual Tablet & Smart Phone Users, 2011-2017 [TABLE]
eMarketer estimates more than 73 million tablet users—57% of the US tablet-using population and 30% of US internet users—will also use a smartphone at least once per month this year.
Read MoreConnected Device Ownership Among Tablet Owners, April 2013 [CHART]
The vast majority of consumers who use tablets also own a host of other web-enabled devices.
Read MoreFrequency Of In-Store Mobile Research By Price, September 2013 [CHART]
The higher the product’s price, the more likely mobile shoppers will conduct an information research while in-store.
Read MoreeCommerce Conversion Rates By Device, Q2 2012 – Q2 2013 [CHART]
During the second quarter of the year, tablet traffic converted as well as traffic from traditional computers, while maintaining a similar average order value.
Read MoreVideo Engagement: Live vs On-Demand Video, Q2 2013 [CHART]
While tablet viewers spent nearly 4 times longer watching live video than on-demand during Q2, PC viewers spent about 15 times longer, and connected TV users 10 times longer.
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