Mobile Behavior
Autonomous Driving Activities [CHART]
When asked what activities they would conduct for the majority of time they were in a self-driving car, unsurprisingly, 39% of baby boomers said they would not ride in a self-driving car at all.
Read MoreSnapchat Users By Age [CHART]
Snap Inc. reported that its daily active user base grew to 166 million in Q1. That’s an increase of 36% over year-ago levels but only a 5% gain from the previous quarter.
Read MoreAverage Time Spent Per Day With Major Media [CHART]
Thanks to multitasking, US adults’ average daily time spent with major media will slightly exceed 12 hours this year.
Read MoreDevices Through Which People Watch TV [CHART]
An Accenture survey of internet users around the world found a dramatic shift in TV viewing preferences, with computers abruptly displacing TVs as the preferred device for watching TV shows.
Read MoreNewspaper Readership By Platform [CHART]
Newspapers’ cross-platform audience – print, website and mobile app – numbers more than 169 million adults in the US, or 69% of the US adult population in a typical month.
Read MoreFrequency Of Snapchat Use By Age [TABLE]
Some 78% of high school and college student respondents said they use Snapchat on a daily basis.
Read MoreTeen Mobile Activities [CHART]
Roughly seven in 10 US teen smartphone users spend at least three hours per day watching video on their phones.
Read MoreTeens' News Media Sources [CHART]
More US teens say they get their news from social networking sites (49%) and family (47%) than from any other source.
Read MoreSnapchat Advertising Engagement [CHART]
Snapchat users see advertising on the platform frequently, but how often do they engage with it? Not very often, according to March 2017 research from J.P. Morgan.
Read MoreDistracted Driving By State [MAP]
The number of traffic deaths has been increasing since 2015 after a 40-year decline, with more than 40,000 people dying on the roads last year for the first time in a decade.
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