Mobile Advertising
US Search Ad Click Share By Ad Position & Device, Q2 2014 [CHART]
eMarketer expects 129.0 million US smartphone users to search via mobile browser or app on their phones this year.
Read MoreUS Paid Search CTR By Ad Position & Device, Q2 2014 [TABLE]
CTRs were better for first-position paid search ads run in the US on smartphones, tablets and desktops, with respective rates of 4.9%, 4.3% and 3.2%.
Read MoreMobile Ad Engagement, October 2014 [TABLE]
While more than 72% of US mobile device users had seen ads on their mobile devices, just around one-quarter of those users actually clicked on them.
Read MorePreference For Free vs. Paid Mobile Apps, October 2014 [TABLE]
35.7% of US internet users found free or low-cost apps supported by in-app ads the most appealing when downloading mobile apps.
Read MoreExpected Retargeting Budget Changes, August 2014 [CHART]
Marketers were most likely to plan on increasing social’s share of their retargeting budget, cited by 67.1%.
Read MoreMost Popular Retargeting Channels, August 2014 [CHART]
Fully 88% of US marketers used retargeting.
Read MoreEffect Of Select Mobile Ad Optimization Tactics, H1 2014 [TABLE]
Optimizing for CTR raised CTRs for US retail mobile ads by 40%, while restaurant and auto ads were up 33% and 16%, respectively.
Read MoreMobile Campaign Goals For Finance Advertisers, Q2 2014 [CHART]
Finance advertisers on the Millennial Media network are most focused on brand awareness and engagement (37% of campaign goals).
Read MoreCompanies That Connect With Mobile Users Across Channels, June 2014 [CHART]
43% of respondents could track those who saw a mobile ad across online and offline channels with limitations.
Read MoreMarketers' Confidence In Measuring Mobile Ad ROI, June 2014 [CHART]
Nearly all marketers increased their mobile ad budget in 2014—93% worldwide.
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