Mobile Advertising
Online Video Ad View Share By Device & Duration, Q3 2014 [CHART]
Content longer than 10 minutes accounted for nearly 70% of time spent watching tablet video—more than the 63.0% share for desktop.
Read MoreTop Ad Channels For Reaching Upscale Americans, November 2014 [TABLE]
US adults with household income of at least $75,000 are more likely to have seen or heard a range of advertising forms than the average American adult.
Read MoreTop 15 Advertising Channels For Wealthy Boomers, December 2014 [CHART]
TV ads have the broadest reach among upscale Boomers (those aged 50-68 with household income of at least $75k).
Read MoreHot Retargeting Topics Among Marketers, December 2014 [CHART]
Social media retargeting is the hottest topic in retargeting.
Read MoreMobile Ad Behavior By Gender & OS, October 2014 [CHART]
Women are more likely than men to click on mobile ads, and they also sport higher conversion rates and average purchase values.
Read MoreGlobal Mobile Video Ad Impressions By OS & Device, Q3 2014 [CHART]
iOS devices accounted for just 32.3% of global mobile ad impressions served during the third quarter on the Opera platform.
Read MoreMost Effective Channels To Promote B2B Events, December 2014 [CHART]
Emails (97%), websites (92%) and social media (87%) are the online channels most commonly used to promote events.
Read MoreOnline Ad Revenue Share By Format, 2013 vs 2014 [CHART]
Mobile ad spending comprised almost one-quarter (23%) of total online ad spend.
Read MoreBudgets From Which Mobile Ad Spending Is Drawn, October 2014 [CHART]
Print budgets are most susceptible to cannibalization, as 41% of marketers are using these budgets to fund additional mobile advertising dollars.
Read MoreMobile In-App Ad Monetization By Day Of The Week, Q3 2014 [CHART]
The highest click-through rates and eCPMs for in-app ads were on Thursdays and Fridays.
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