Mobile Advertising
German Mobile Ad Spending, 2010-2016 [CHART]
eMarketer estimates mobile ad spending in Germany, including spending on banners, rich media, video and search, will rise nearly 85% this year to $225 million.
Read MoreClick-Through Rate Benchmarks By Ad Type [CHART]
The average click-through rate (CTR) for in-stream video ads in the US was 1.03% for the period spanning Q2 2011-Q1 2012.
Read MoreParents & Their Smart Phones During Back-To-School Shopping [CHART]
65% of US parents who owned a smart phone planned to use the device to assist with back-to-school shopping this year.
Read MoreMobile Users & Shopping By Generation [CHART]
Among three segments of mobile users in the US (who routinely use mobile media including native apps and mobile websites), women with children at home are highly likely to use their devices while shopping in retail stores (77%), as are mobile Boomers (74%).
Read MoreMobile App Ad Clickers By Generation [CHART]
The youngest respondents were most likely to report having clicked on ads in a mobile app—including those on smart phones as well as tablets.
Read MoreReasons People Ignore Mobile Ads [CHART]
Among smart phone owners who have never engaged with mobile ads, a lack of relevance is the top reason why.
Read MoreMobile Ad Engagement [CHART]
Mobile users have viewed and engaged with various types of mobile ads, primarily mobile banner ads (70%) and SMS/text-based ads (44%).
Read MoreMobile Ads & Favorite Brands [CHART]
74% of smartphone users say their favorite brands have not advertised to them via mobile.
Read MoreFacebook Mobile vs Web Ads By Device [CHART]
Online eye tracking study firm EyeTrackShop found in July that while US participants were more likely to view and dwell on ads on tablets than on the desktop web, ad recall was lower.
Read MoreThe Revenue Of Social Sites [INFOGRAPHIC]
USBundles.com created this infographic to illustrate how social media sites make money.
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