Mobile Advertising
Average CPM For Mobile Real-Time Bidding Ads By OS [CHART]
Though the average iOS eCPM declined slightly from $0.91 to $0.80 from April to June, it was still nearly double that of Android-based inventory.
Read MoreMobile Real-Time Bidding Ads By Device [TABLE]
Tablet and mobile RTB volume worldwide more than doubled vs. the prior quarter, with tablet volume up 472%.
Read MoreLuxury Advertisers Who Will Increase Use Of Digital, By Format [CHART]
Video and mobile topped the list of formats luxury market advertisers expected to increase their use of this year, with more than two-thirds planning to do so.
Read MoreAustralian Mobile Ad Spending, 2010-2016 [CHART]
eMarketer forecasts Australian mobile ad spending will jump 65.5% this year, on the heels of even larger gains during the prior two years.
Read MoreWorldwide Click-Through Rates For Rich Media, Mobile & Standard Banner Ads By Region [CHART]
According to analysis from MediaMind, mobile banners enjoyed clickthrough rates between 0.42% and 1.41%, depending on the region measured.
Read MoreTactics Coupled With Retargeting [CHART]
ValueClick Media found more than half (55%) of US marketers said retargeting was one of the most important forms of targeting.
Read MoreMobile Moms & Back-To-School Shopping [INFOGRAPHIC]
The Interactive Advertising Bureau and Meredith’s Parents Network released a joint study called “Moms Go Back-To-School with Mobile.”
Read MoreHow People Respond To Ads On Their Smart Phones [CHART]
Roughly 1 in 4 smartphone users have purchased applications or mobile web content over their devices.
Read MorePreferences For Free vs. Paid Apps [CHART]
An overwhelming 87% of Facebook app users surveyed prefer free apps.
Read MoreWhat US College Students Think About & How They Interact With Mobile Ads, 2010-2012 [CHART]
Nearly seven in 10 students in a Ball State University survey reported they had been annoyed by mobile ads—and the most likely kind they reported seeing were text ads.
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