Mobile Advertising
US Retail Search Advertising Metrics By Device, November 2012 [CHART]
While mobile devices were a big influence on e-commerce sales on Black Friday and Cyber Monday, mobile phones haven’t performed well in paid search.
Read MoreNew Marketing Channels Being Considered In The Next Year [CHART]
62% tabbed social media tools such as interactions, fan pages, social analytics, and social ad targeting.
Read MoreTravel & Leisure Search Advertising Click Share By Device, Q3 2011- Q3 2012 [CHART]
40% of US online travel consumers entered the purchase funnel through search engines.
Read MoreMobile Device Users Attitudes Toward Ads By Medium, November 2012 [CHART]
Smart phone and tablet owners may love their devices, but they’re not all that fond of advertising on them.
Read MoreTablet Product Searches Prompted By TV By Generation, November 2012 [CHART]
7 in 10 tablet owners say that when they see a product they’re interested in on TV, they use their tablet to get more information.
Read MoreMobile Internet-Connected Devices, Q3 2011 vs Q3 2012 [CHART]
Non-phone connected devices (e.g. tablets, eReaders) are accounting for an increasing share of connected device ad impressions.
Read MoreB2C Mobile Marketing Tactics, November 2012 [CHART]
The majority of US business-to-consumer (B2C) marketers rely on mobile advertising rather than mobile marketing tactics.
Read MoreTwo-Thirds Find Mobile Ads Annoying, Forrester Study Finds [REPORT]
Two-thirds of consumers found mobile ads annoying, higher than the percentage of respondents who said they are annoyed by TV and web-based advertising.
Read MoreMobile Advertising Brand Metrics, June 2012 [CHART]
Mobile ads clearly conveyed brand messages, raised consumers’ intent to buy and left consumers with a more positive brand image.
Read MoreLeading Objectives Of Mobile Marketing, April 2012 [CHART]
60% of marketing executives expected to increase sales through their mobile efforts, indicating that direct-response campaigns may continue to dominate.
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