Mobile Advertising
Global Mobile Ad Spending, 2010-2016 [CHART]
Mobile ad spending around the world more than doubled last year, eMarketer estimates.
Read More10 Most Popular e-Strategy Trends Posts Of 2012 [LIST]
The ten most popular posts this year at e-Strategy Trends, based on the number of page views.
Read MoreMobile Cyber Monday Ad Metrics, 2011 vs 2012 [CHART]
MediaMind’s platform served 46.2% more standard mobile banner, video and rich media impressions on Cyber Monday in 2012 than 2011.
Read MoreGlobal Mobile Ad Prompts, Q3 2012 [CHART]
Advertisers were most interested in using mobile ads to lead viewers to site searches; this action was utilized by 41% of campaigns.
Read MoreLeading Industries Worldwide In Mobile Ad Spending, Q3 2012 [CHART]
The mobile ad platform provider found that Q3 2012 showed high year-over-year mobile ad spending growth in several verticals.
Read MoreUS Total Media Ad Spending Share By Channel, 2010-2016 [CHART]
Just 2.4% of total ad spending in the US will go toward mobile ads in 2012.
Read MoreUS Net Mobile Display Ad Revenue Share By Company, 2011-2014 [CHART]
Facebook is set to garner an 18.4% share of the US mobile display advertising market this year.
Read MoreUS Net Mobile Advertising Revenues By Company, 2011-2014 [CHART]
eMarketer estimates Facebook’s US mobile ad revenues will hit $339 million in 2012.
Read MoreUS Mobile Advertising Spending, 2010-2016 [CHART]
eMarketer expects overall spending on mobile advertising in the US, including display, search and messaging-based ads served to mobile phones and tablets, to rise 180% this year to top $4 billion.
Read MoreMobile Ad Spending Growth By Vertical, Q3 2012 [CHART]
10 verticals grew their mobile ad spending on the Millennial Media platform by triple-digits in Q3.
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