Mobile Advertising
Mobile Advertising/Marketing Objectives By Experience Level, August 2012 [TABLE]
Despite the increased availability and enthusiasm for more immersive and interactive ad formats, the direct-response focus among mobile advertisers is one reason static ad formats remain popular.
Read MoreMost Common Mobile Phone Ad Dimensions, H1 2012 [INFOGRAPHIC]
US advertisers will spend $2.2 billion on mobile display advertising in 2013 and diversify investments across a wider range of ad formats.
Read MoreUS Location-Based Mobile Ads By Industry, 2012 [CHART]
100% of the studied mobile campaigns in the grocery, political, health care, lottery, real estate and education industries used location info of some sort.
Read MoreUS Location-Based Mobile Advertising By Target, 2012 [CHART]
The percentage of location-based ad campaigns using geofencing or geoaware targeting had more than doubled, from 17% in 2011 to 36% in 2012.
Read MoreAmerican Small Business Marketing Budget Allocation By Tactic, November 2012 [CHART]
Small businesses in particular seem to rely on content marketing because it can be extremely cost effective.
Read MoreMobile Ad Traffic Monetization By Device, Q4 2012 [TABLE]
Among mobile platforms, Apple’s iOS leads in monetization performance on the Opera Advertising mobile platform.
Read MoreUS Retail Facebook Newsfeed Ad CTR & CPC For Mobile vs. Desktop, January 2013 [TABLE]
Mobile newsfeed ads achieved a considerable clickthrough rate of 3.38%.
Read MoreTop-Rated Media Brands Of 2012 [TABLE]
Google is the best partner for advertising companies, ousting ABC, last year’s winner, according to a survey of thousands of top-tier advertising (marketing and agency) professionals.
Read MoreMobile OS Market Share, Q3 2012 [CHART]
64% of mobile game impressions came from devices running the Android OS in Q3, while 30% came from iOS.
Read MoreChanges In SMBs' Ad Spending Tactics For 2013 [TABLE]
Of those SMBs who have used mobile advertising, a solid 83% said they were at least somewhat likely to use it again in 2013.
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