Mobile Advertising Archives - Page 33 of 51

Global Online Ad Revenue Share By Company, 2011-2013 [TABLE]

Google continues to reign as not only the largest beneficiary of digital ad spending in the US, but worldwide as well.

Global Mobile Ad Revenue Share By Company, 2011-2013 [TABLE]

Twitter is also expected to see its worldwide mobile ad spending share increase this year to about 2% of the total, eMarketer estimates.

Global Mobile Ad Revenues By Company, 2011-2013 [TABLE]

eMarketer estimates that Google made $4.61 billion in mobile internet ad revenues last year, more than triple its earnings in 2011.

US Google Net Ad Revenues, 2011-2015 [TABLE]

Mobile’s rapid expansion will help that channel rival the desktop in both search and display revenues for Google by 2015.

US Twitter Net Ad Revenues, 2011-2015 [CHART]

As of 2012, eMarketer estimates, 52% of Twitter’s net US ad revenues were from mobile; by 2015, the share will approach two-thirds.

US Facebook Net Ad Revenues, 2011-2015 [CHART]

eMarketer estimates that after less than a full year selling mobile ads, 18% of US net Facebook ad revenues came from mobile in 2012.

Mobile Ad Spending Growth By Format, 2011-2017 [TABLE]

Mobile video ad spending, in particular, will continue to grow at triple-digit rates this year, with banners, rich media and other display ads predicted to rise 78.3% compared to search’s 76.4%.

US Digital Ad Spending By Channel, 2011-2017 [CHART]

Desktop ad spending will peak in 2014 at $35.39 billion, up from this year’s projected total of $34.29 billion.

Tablet Ad Categories To Which Users Are Most Likely To Respond By Gender, January 2013 [CHART]

The content that beauty consumers devour in magazines are ripe for the interactive opportunities that tablets can provide.

US Print vs. iPad Magazine Ad Units, Q1 2012 & Q1 2013 [TABLE]

The number of ad units available on just the iPad increased nearly 24%, giving the iPad editions 56% of the total number of ad units as on print pages.