Mobile Advertising
Google Click Share By Device, Q2 2012 – Q2 2013 [CHART]
Smartphones grew to account for 17.7% of Google search ad clicks in Q2, about double their share from Q2 2012 (8.8%).
Read MoreIncremental Mobile Search Advertising Clicks, July 2013 [CHART]
Google has run studies in the past showing that somewhere in the range of 85-89% of search ad clicks are incremental – meaning that visits to the advertiser’s site from the ad clicks are not replaced by organic clicks when the search ads are paused.
Read MoreMobile Ad Reach, July 2013 [CHART]
Mobile advertising is growing by leaps and bounds, with spending up by 111% year-over-year in 2012 to reach 9% of all online ad revenues.
Read MoreGlobal eCPM Averages, March vs June 2013 [CHART]
Global eCPM averages increased on a quarter-over-quarter basis across display, mobile, social and video channels.
Read MoreHispanics' Pre-Travel Mobile Activities, April 2013 [CHART]
eMarketer estimates that 25.6 million Hispanics—46.9% of this demographic group—will be using smartphones by the end of 2013.
Read MoreMagazine Advertising Trends, H1 2013 [CHART]
Consumer magazine print ad pages declined by 4.9% year-over-year in the first half (H1) of 2013.
Read MoreMost Popular Types Of Mobile Marketing Worldwide, May 2013 [CHART]
49% of respondents used mobile email, compared with 38% who said they used SMS or MMS and 20% who cited push notifications.
Read MoreGlobal Mobile Ad Revenues & Format Shares, 2011 vs 2012 [CHART]
Global mobile ad revenues grew by 83% year-over-year in 2012, climbing from $4.8 billion to $8.9 billion.
Read MoreUS Mobile Ad Spending Share By Format, 2011-2017 [TABLE]
eMarketer expects search will account for 51.7% of mobile ad spending this year.
Read MoreUS Mobile Search Ad Spending By Device Type, Q2 2013 [CHART]
Tablets took a greater share of mobile paid search spend than mobile phones, as tablet devices are seen as important real estate that drives conversions, especially among online shoppers.
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