Mobile Advertising
Net US Mobile Ad Revenue Share By Company, 2012-2015 [TABLE]
Google and Facebook grabbed the greatest shares of net US mobile ad revenues, with Facebook jumping from 9.0% to 16.0% between 2012 and 2013.
Read MoreMobile Ad Spending Growth By Vertical, Q3 2013 [CHART]
The pharmaceutical vertical leading the pack by virtue of an impressive 744% year-over-year increase in spending.
Read MorePerformance Of CPG Mobile Ads By Distance To Store, Q3 2013 [CHART]
The performance of CPG ads targeted toward people near or in a store did best at middle distances, between 1 and 5 miles.
Read MorePerformance Of Auto Industry Geotargeted Mobile Video Ads By Distance To Dealer, Q2 2012-Q3 2013 [CHART]
Geotargeted ads for dealers within 15 miles of the mobile device being served tended to do significantly better than those served to users farther away.
Read MoreUS Online Ad Spending By Channel, 2012-2017 [CHART]
US digital ad spending, including paid media spending on ads appearing on all digital devices, will increase 15.72% this year to $42.58 billion.
Read MoreGlobal Ad Spending Share By Medium, 2013 vs 2016 [CHART]
ZenithOptimedia predicts mobile advertising will generate more new ad spending ($31.8 billion) than TV ($29.8 billion) from this year through 2016.
Read MoreTargeted Ads Influence Over Online Buying, October 2013 [CHART]
Respondents were more likely to indicate that a marketing or advertising channel influenced their buying behavior when they found the messages delivered through that channel to be well targeted to them.
Read MoreMobile Location Targeting Trends, Q3 2012 – Q3 2013 [CHART]
93% of national brand advertising campaigns employed geo-precise targeting (targeting areas that do not conform to standard geo-boundaries) in Q3, up from just 40% a year earlier.
Read MoreMobile Ads & CPG Purchase Decisions, November 2013 [CHART]
Almost half of mobile users say they’ve tried a new CPG product or brand as the result of having seen a mobile ad.
Read MoreLocal vs National Mobile Ad Spending Forecast, 2012-2017 [CHART]
Mobile will be the fastest-growing channel in the local advertising media market through 2017, rising from just 1.7% share of local ad revenues this year to 7.1% share in 2017.
Read More