Mobile Advertising Archives - Page 22 of 51

US Restaurant Mobile Ad Features, Q4 2013 [TABLE]

Nearly half of consumers had tried a new restaurant or menu item based on a mobile ad.

Mobile Ad Content Most Likely To Convert Restaurant Customers, December 2013 [CHART]

More than one-third of US mobile Wi-Fi users polled said that menu information in a mobile ad was the most likely to influence them to eat at a restaurant.

Affluent Smart Phone Owners' Mobile Use, February 2014 [TABLE]

Affluent smartphone owners are heavier users of their devices than the typical smartphone owner, particular when it comes to news consumption.

Most Essential Mobile Tactics For Engagement, February 2014 [CHART]

Mobile applications emerge as the clear winner; they’re not only used by the most respondents (81%), but are considered an essential channel by the largest proportion (38%).

US Online Ad Spending Growth By Format, 2012-2017 [TABLE]

Programmatic buying, native advertising and viewability all remain topical to digital display advertisers, particularly brands.

Top Secondary Actions After Clicking On A Local Mobile Ad, 2013 [TABLE]

What happens after a mobile users clicks on a locally-targeted ad? Most often, a phone call to the business.

Highest-Rated Media Brands, 2013 [TABLE]

Meredith was the best media company partner for advertising companies last year, toppling the 2012 winner, Google.

Click Share Of US Product Listing Ads By Device, Q4 2012-Q4 2013 [CHART]

The most impressive growth for product listing ads was seen in mobile, which continued to grab click share from desktop.

Facebook Mobile Users & Ad Revenues, Q3 2012 – Q4 2013 [CHART]

Facebook has crossed a threshold of sorts, with mobile now comprising a majority 53% share of its growing ad revenues.

CPG Brand Selection Influences, 2014 [CHART]

The study’s results indicate that the top decision influencer is item price, with 81% of respondents to the Q4 2013 study saying it would influence their brand decisions this year.