Mobile Advertising Archives - Page 21 of 51

US Millennials' Most Influential Advertising Medium, March 2014 [CHART]

Not only are young TV viewers in some cases actually watching more TV, but youth are also most likely to say that TV ads influence the way they perceive and value a brand.

Millennial & GenX Multiscreeners' Attitudes Toward Ads, March 2014 [CHART]

Respondents are most likely to have noticed and be receptive to TV ads with links to brands’ websites and to TV ads promoting brands’ mobile applications.

New Mobile Ad Revenue Share Worldwide By Company, 2012-2014 [TABLE]

Google still owns a plurality of the mobile advertising market worldwide, taking a portion of nearly 50% in 2013.

Global Mobile Online Ad Spending, 2012-2018 [CHART]

Last year, global mobile ad spending increased 105.0% to total $17.96 billion.

US Online Ad Spending Growth By Channel, 2012-2018 [TABLE]

US mobile search ad spending grew 120.8% in 2013, contributing to an overall gain of 122.0% for all mobile ads.

US Media Ad Spending Share By Media, 2012-2018 [CHART]

TV will remain the dominant advertising channel, making up 38.1% of total media spending in 2014.

Auto Ads That Prompted Consumer Research, May 2013 [CHART]

At the start of the purchase path, mobile, tablet and video ads each laid claim to prompting 34% of buyers to start researching vehicles,

African-Americans' Attitudes Toward Advertising, March 2014 [TABLE]

African-American consumers are more likely than the average American to consider a range of advertising types as purchase influencers, while being less likely to rely on word-of-mouth.

Consumers’ Most Important Mobile Ad Elements, February 2014 [CHART]

According to a new PricewaterhouseCoopers (PwC) study. In fact, the study finds an unwillingness on the part of respondents to click on ads even when they’re relevant to their interests.

Global Programmatic Ad Pricing Trends, January 2013 vs January 2014 [CHART]

Social eCPM’s were 24% higher in January 2014 than they were a year earlier.