Mobile Advertising
Types Of Advertising That Influence Brand Value Among Mobile Millennials, January 2014 [CHART]
18- to 34-year-olds were far more likely to ignore online ads, such as banners and those on social media and search engines, than they were traditional TV, radio and newspaper ads.
Read MoreEffectiveness Of Online vs Traditional Advertising With Mobile Millennials, January 2014 [CHART]
When the January 2014 study asked US millennial smartphone users about the effectiveness of digital vs. traditional advertising, 36% said that digital ads were more effective
Read MoreBrand & Message Recall For Mobile Banner Ads, October 2013 [TABLE]
Users were three times more likely to interact with Rising Stars than standard mobile banners, at 8.5% vs. 2.8%.
Read MoreLocal Ad Spending Forecast, 2013-2018 [CHART]
US mobile ad spend is projected to grow from $7.2 billion last year to $30.3 billion in 2018, with a slight majority 52% – or $15.7 billion – of that eventual figure being location-targeted spending.
Read MoreTop Contributors To Global Ad Spending Growth, 2013-2016 [CHART]
Mobile will be the prime contributor of new ad spending (accounting for 35% of it), and will grow to account for 7.6% of total ad spend in 2016.
Read MoreOnline Ad Spending Share In Spain By Format, 2013 [CHART]
Spending on mobile ads amounted to just 4.5% of all digital expenditure in 2013, or €39.9 million ($53.2 million).
Read MoreOnline Ad Spending In Spain By Format, 2013 [TABLE]
IAB Spain predicted that digital ad spending would rise between a modest 1% and 3% this year as interactive ads continue to prove their value to hard-pressed marketers.
Read MoreMobile Ad-Friendly Shoppers & Social Media, March 2014 [TABLE]
About half of smartphone and tablet owners are willing to receive ads on their devices in exchange for services.
Read MoreMobile Rich Media & Video Ad CTR vs Standard Banners, 2013 [CHART]
Mobile ads that integrated interactive and animated features saw click-through rates (CTRs) multiple times higher than standard banner ads last year across a variety of verticals.
Read MoreTop Marketing Objectives For Native Mobile Ads, August 2013 [CHART]
Awareness was the top marketing objective for native mobile ads among US digital marketing professionals.
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