Mobile Advertising
Preferred Mobile Ad Formats, November 2013 [CHART]
Only 12% of US mobile phone owners cited video as their preferred mobile ad format.
Read MoreAmericans Who Will Watch Mobile Ads In Exchange For Premium Content, Q1 2014 [CHART]
44.4% of US smartphone/tablet owners said they would happily or begrudgingly watch a mobile video ad for premium content.
Read MoreUS Major Media Ad Spending Per Hour Spent With Media, 2010-2014 [TABLE]
Print still commands the most ad dollars—despite the fact that it’s losing in terms of absolute time spent with media at double-digit rates each year since at least 2011.
Read MoreFacebook Mobile Advertising Metrics, Q1 2014 [TABLE]
Almost three-quarters of Facebook mobile ad spending was directed at mobile application install ads in Q1.
Read MoreSearch Advertising Trends, Q1 2014 [TABLE]
Spending is up (particularly on mobile), as are click-through rates.
Read MoreUS Mobile Local Ad Spending By Format, 2013-2018 [TABLE]
Search and social were among the top among formats, with search claiming the majority of location-targeted mobile ad spending through 2018.
Read MoreUS Local vs. National Mobile Ad Spending, 2013-2018 [CHART]
Berg Insight predicted that ad revenues from social networking and local search would drive mobile local ad spending.
Read MoreMobile Germans Who Pay Favorable Attention To Ads By Device, March 2014 [TABLE]
In Germany only 8% to 12% said they favored ads on a smartphone, laptop or tablet but at least 40% said they paid attention to ads on those devices.
Read MoreMobile Spanish Users Who Pay Favorable Attention To Ads By Device, March 2014 [TABLE]
Nearly one-third (31%) of Spanish mobile users said they liked ads on TV, with the percentages for laptops and smartphones at 19% and 14%, respectively.
Read MoreFrench Mobile Users Who Pay Favorable Attention To Ads By Device, March 2014 [TABLE]
In France, 23% said they reacted favorably to ads on TV, while only 10% were well disposed to ads on their smartphones, and 9% welcomed ads on their laptops.
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