Mobile Advertising
US Online Ad Spending By Industry & Channel, 2014 [TABLE]
Mobile spending levels were roughly similar across industries, with virtually all sectors committing about one-third of spending to the mobile channel, but there were variations by industry.
Read MoreTargeting Techniques Of Mobile Advertisers, Q1 2013 vs Q1 2014 [CHART]
79% of campaigns on the xAd platform used the technique in Q1, up from 58% in the year-earlier period.
Read MoreGlobal Mobile In-App Ad Spending, 2013 & 2018 [CHART]
In January 2014, it predicted that mobile in-app ad spending worldwide would explode from $3.5 billion in 2013 to $16.9 billion by 2018.
Read MoreEngagement & Impact Of Mobile Ads In UK, January 2014 [TABLE]
Because UK mobile internet users spend so much time with apps, it comes as no surprise to learn that in-app ads are the most commonly seen.
Read MoreUS Social Ad Revenues – Desktop vs Mobile, 2013-2018 [CHART]
Social mobile ad revenues in the US exceeded $1.5 billion last year, and will grow at a rapid 38.3% compound annual rate through 2018, when they will reach $7.6 billion.
Read MoreTop Mobile Marketing Metrics, May 2014 [CHART]
While only 31% of marketers and agencies ran campaigns or promotions directed at mobile users last year, a slight majority 52% plan to run campaigns specific to mobile users this year.
Read MoreUS Premium Programmatic Ad Spending By Channel, 2013-2017 [TABLE]
Spending on premium programmatic online display advertising will rise 165.4% in the US this year.
Read MoreAd Channel Rankings By Reach & Engagement Among Millionaires, May 2014 [TABLE]
Traditional channels represent 4 of the top 5 advertising channels by reach among millionaires, with TV topping the list.
Read MoreMedia Channel User Buy Agency Media Buyers In 2013 [CHART]
More than 9 in 10 digital media buyers with budgets larger than $5 million used mobile (93%) and video (93%) last year.
Read MoreUS Online Video Ad Spending, 2013-2018 [CHART]
Despite the growth of mobile video viewing and the relative stagnation of video viewing on PCs, ad spending still skews heavily toward online video.
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