Mobile Advertising
Mobile Ad CTRs By Device & Platform, H1 2014 [CHART]
Mobile ads served in applications had a significantly higher click-through rate (CTR) than those served on the mobile web (0.56% and 0.23%, respectively) during the first half of this year.
Read MoreMobile Ad Response By Gender, August 2014 [CHART]
Men respond more to ads in mobile browsers, while women are more likely to swipe or click on in-app ads.
Read MoreWhy People Don't Click On Mobile Ads, March 2014 [CHART]
The most popular reason smartphone and tablet users hadn’t clicked on mobile ads in the past month was because they just weren’t interested in the offering.
Read MoreMobile Ad Clicks By Site & App, March 2014 [CHART]
70% of US adults who used smartphones, tablets or both had encountered mobile ads in the past month.
Read MoreOnline Video Ad View Share By Content Length & Device, Q2 2014 [CHART]
Several trends in the video advertising industry indicate that digital video long-form viewing is increasingly mirroring the TV experience.
Read MoreProgrammatic Ad Spending Priorities, June 2014 [CHART]
84% of US ad execs surveyed used programmatic to purchase display ads, while six in 10 used the technology to buy mobile ads. Programmatic video was nearly as popular.
Read MoreGlobal Mobile Ad Revenues By Format, 2012 vs 2013 [CHART]
Global mobile advertising revenues almost doubled from $10.1 billion in 2012 to $19.3 billion in 2013.
Read MoreMobile Share Of Search Ad Spending & Clicks, Q2 2013 vs Q2 2014 [CHART]
Mobile accounted for 28% of Q2 paid search spending and one-third of paid search clicks in the US among its clients.
Read MorePaid Search Performance, Mobile vs Desktop, Q2 2014 [CHART]
Nearly two-thirds said that mobile search performed worse than desktop, with the majority of that group saying it was much worse.
Read MorePercent of Paid Search Advertising Allocated To Mobile, Q2 2014 [CHART]
As mobile continues to take over the world, advertisers have followed consumers to the devices where they spend the most time.
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