Mobile Advertising
Facebook Ad Share Worldwide By Device, 2013-2014 [CHART]
Mobile ad spending on Facebook passed desktop in Q1 2014 to account for the lion’s share of ads on the social network.
Read MoreUS Online Ad Revenue Share By Format, 2013-2014 [CHART]
Mobile ad spending comprises almost one-quarter (23%) of total online ad spend.
Read MoreConsumers’ Perceptions On The Future Of Advertising, September 2014 [CHART]
A majority of US adults surveyed indicated that advertisers will have more personal data about consumers in 10 years.
Read MoreTop Reasons Large Advertisers Buy Mobile, October 2014 [CHART]
Customer engagement is one of the key reasons large advertisers buy mobile ads.
Read MoreConsumer Magazines’ Revenue Sources, October 2014 [CHART]
The consumer magazine CEO survey finds that an estimated 44% share of revenues came from print ads last year.
Read MoreGLB Interaction With Ads, June 2014 [TABLE]
88% of US lesbian and bisexual female internet users said they used Facebook for personal communications, and 79% of gay and bisexual males reported the same.
Read MoreShare Of Average Time Spent Per Day With Select Media vs Ad Spending Share, 2014 [TABLE]
Looking at various activities within the digital landscape, time spent generally outpaces ad spending across the board.
Read MoreChannels US Ad Execs Use For Programmatic Buying, June 2014 [CHART]
Programmatic TV advertising is still in its infancy due to limited buyer and seller adoption and lack of standardization of technology and infrastructure.
Read MoreGoogle Organic CTR Study [PRESENTATION]
Study shows how the click-through rates for organic listings on Google are affected by different features that appear in the SERPs in 2014.
Read MoreGlobal Change In Programmatic Ad Spending By Channel, 2013 vs 2014 [CHART]
Between January 2014 and April 2014, programmatic video ad spend worldwide on Turn’s platform grew 65% over the same period in 2013.
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