Mobile Advertising Archives - Page 10 of 51

Aspects Of Mobile Ads That Appeal To Mothers, November 2014 [CHART]

Coupons are by far the most appealing feature in a mobile ad, cited by 72% of expectant women and mothers with children up to 8 years old.

Digital circulars have more of an influence on parents’ in-store food and beverage product decisions than a variety of other advertising types.

For app advertisers, the cost per install (CPI) is significantly higher on iOS than Android devices.

Nearly two-thirds of global marketers polled by Kenshoo in Q2 2014 said mobile search underperformed compared with desktop search campaigns.

58% of Americans said that advertisers would have more personal consumer data in a decade.

29% of US internet users thought pop-up ads wouldn’t survive the next 10 years.

The top position garners 39% share of clicks on smartphones, compared to 36% on tablets and 30% on desktops.

Mobile is the fastest-growing advertising medium around the world.

Mobile users were most likely to engage with mobile retail ads before they shopped, cited by 73% of respondents.

Hyperlocal campaigns grabbed the largest share of accurate ad impressions served in the US in Q3 2014, at 46%.