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Millennials

Millennials & mCommerce, November 2012 [CHART]

The press usually describes the 18-34-year-old demographic as “coveted,” and with reason.

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Online Behavior Of Restaurant Customers By Generation, August 2012 [CHART]

The most popular activity for mobile users searching for restaurant info is simply finding a place to eat nearby, but many users also go beyond that.

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Time Spent Online [INFOGRAPHIC]

This infographic from Morrison Foerster’s Socially Aware blog looks at the time Americans spend online.

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Demographics Of Users Of Mobile Banking Services [TABLE]

Online banking is especially prevalent among those ages 18-29, those with higher levels of education, and the African-Americans and Hispanics who own cell phones.

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Demographics Of Mobile App Users [TABLE]

Just over 40% of cell phone owners said they had downloaded an app to their phone in the April 2012 survey.

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Demographics Of Mobile Videographers [TABLE]

44% of cell phone owners said they had used their phones to record video.

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Demographics Of Mobile Email Users [TABLE]

Half of cell phone owners send or receive email on their device.

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Demographics Of Mobile Internet Users [TABLE]

More than half of cell phone owners (56%) access the internet through their phone.

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Demographics Of Text Messagers [TABLE]

Large numbers of cell owners across all demographic groups send and receive text messages, with the exception of mobile phone owners 65 and older.

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Demographics Of Mobile Phone Photographers [TABLE]

Taking pictures is the most popular cell phone activity and there are only modest differences between demographic groups.

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