Millennials
Global Smart Phone & Tablet App Users By Demographic, September 2012 [CHART]
Millennials were the most likely to use mobile and tablet apps.
Read MoreUS Smart Phone Users By Generation & Manufacturer, May 2012 [CHART]
Millennials are the only generation more likely to own an iPhone than any other handset; in all other age categories, Samsung either led or tied with Apple.
Read MoreUS Mobile & Smart Phone Penetration By Generation, May 2012 [CHART]
Nearly all Millennial consumers owned a mobile phone of some kind and 72% owned smart phones.
Read MoreTraditional TV Viewing By Generation, Q1 2011-Q3 2012 [CHART]
There’s a strong perception that with the rise of social media, mobile device usage, and other such digital trends, youth have put TV on mute, young people are indeed watching less TV, but it’s not a seismic shift, yet.
Read MoreAmerican Online Cross-Channel Shopping Behavior, January 2013 [CHART]
US consumers are increasingly “channel-hopping” while shopping.
Read MoreCollege Student Access To Select Media By Channel, January 2013 [CHART]
The 18-24 demographic is watching slightly less TV these days, and concurrently watching more internet and mobile video.
Read MoreDaily Time Spent Social Networking By Demographic, January 2013 [CHART]
Americans aged 18-64 who use social networks say they spend an average of 3.2 hours per day doing so.
Read MoreAmerican Search Advertising Click Behavior by Region & Age, January 2013 [CHART]
22% of online Americans say that they click on search engine ads.
Read MoreMobile Penetration In Developed Markets By Generation [CHART]
Smart phone penetration is high among younger consumers and drops significantly among their older counterparts.
Read MoreAmericans' Hopes For 2013 By Demographics [CHART]
Half of Americans said they would like to improve their financial situation in 2013.
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