Millennials Archives - Page 88 of 111

Americans Who Expect Companies To Listen To Them Online By Generation, December 2012 [CHART]

Millennials between 18 to 24 years old were least likely to be aware of companies listening in, although still over three in five knew this went on.

Women Who Abandon Social Media, March 2013 [TABLE]

Among the 86% of North American women surveyed online who have a social media account, 38% are dubbed Defectors, who have stopped (16%) and/or decreased (28%) using at least one social network.

Affluents' Multi-Screen Behavior, March 2013 [TABLE]

51% of affluents have engaged with social media about a TV program while watching that program.

American Spenders vs. Savers By Generation, March 2013 [CHART]

Compared to the average adult, American Millennials (18-29) are more likely to view themselves as Spenders rather than Savers.

Influence Of The Internet On CPG Brand Decisions By Generation, March 2013 [CHART]

A slight majority of 18-34-year-olds shoppers download coupons from online sources, whether they be manufacturer websites (53%), retailer websites (53%), or couponing sites (55%).

Chinese eCommerce [INFOGRAPHIC]

Alibaba expects e-commerce in China to reach $265 billion this year, up from roughly $194 billion in 2012.

American Millennial Teens' Attitudes Toward Offline vs. Online Advertising, February 2013 [CHART]

American teens strongly favor offline over online ads across a variety of measures.

Oscars 2013 Social TV Chatter On Facebook [INFOGRAPHIC]

This infographic by Facebook illustrates some of the Social Television chatter that occurred during the Oscars broadcast.

Interaction With Brands Via Social Media By Generation, February 2013 [CHART]

67% of people have have interacted with a company via a social media channel for servicing versus 33% who have done so for marketing.

Demographics Of Online Health Care Diagnosis Seekers, September 2012 [TABLE]

40% of women and 30% of American men relied on the Internet to diagnose medical conditions.