Millennials
Likely Cable To Streaming Video Subscription Switchers [TABLE]
12% strongly agreed with the statement: I would consider replacing my cable subscription with a streaming media subscription (e.g., Netflix, Hulu Plus) in 2013.
Read MoreSmart Phone Use To Begin The Day, March 2013 [CHART]
89% of 18-24-year-old smart phone owners reach for their device within 15 minutes of waking up, and 74% reach for it immediately after waking up.
Read MoreParents & Family Entertainment Spending, March 2013 [TABLE]
Millennial (18-35 in 2012) parents are twice as likely as non-Millennial parents to say they’re spending more on family entertainment than they were a year ago (36% vs. 17%).
Read MoreDemographics Of Mobile Social Media App Users By Time Spent, March 2013 [CHART]
Female smart phone owners report spending a little more than 2 hours a week using downloaded social networking applications, compared to slightly more than 1-and-a-half hours for men, (124 minutes vs. 96 minutes).
Read MoreUS Teen Smart Phone Use, July 2011 & September 2012 [CHART]
23% of teens had a smart phone in July 2011. As of September 2012, 37% did.
Read MoreTeen Mobile Internet User Demographics, September 2012 [TABLE]
95% of youths aged 12 to 17 had access to the internet and 74% had mobile access to the internet.
Read MoreAmericans Most Valuable Household Services By Generation, March 2013 [TABLE]
Young people are wedded to their mobile phones, and as a new survey from Deloitte shows, value their mobile data plans more than their pay TV services.
Read MoreUS Online Buyers By Generation, 2010-2016 [TABLE]
eMarketer’s estimate of online buyer penetration among internet users puts the figure at 63.7% for the 65-and-older population by the end of 2013.
Read MoreVideo Consumption By Platform & Generation, Q4 2012 [TABLE]
In Q4 2012, seniors averaged 220 hours and 55 minutes per month watching traditional TV.
Read MoreMost Influential Ad Type By Age, June 2012 [CHART]
When asked the advertising medium they find most influential in making a purchase decision, 37.2% of American adults singled out TV – almost quadruple the proportion who pointed to the nearest competitor, newspapers (10.6%).
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