Millennials
Device Ownership Among American Children & Teens, November 2012 [TABLE]
43% of children ages 3 to 18 used the smart phone, with 65% of that group doing so on a daily basis.
Read MoreAmerican Child & Teen Smart Phone Users By Grade Level, February 2013 [CHART]
19% of elementary school students used smart phones and 42% of middle school students did so as well.
Read MoreTeens Who Lie About Their Age Online, 2012 [CHART]
36% of online teens who are 12 years old admitted to falsifying their age in order to gain access to a website or account.
Read MoreTeens’ Negative Online Experiences, 2012 [TABLE]
4% of teens have posted something online that caused problems for them or a family member, or got them in trouble at school.
Read MoreTeens’ Positive Experiences Online, 2012 [TABLE]
39% of online teens say they have met someone online who became a good friend.
Read MoreTeens' Social Media Reputation Management Activities By Network Size, 2012 [TABLE]
Teens with large friend networks are more active reputation managers on social media.
Read MoreBeyond Social Media: JCPenny's Hitler Billboard; Xbox Domains & Papa John's Apology [PODCAST]
This week: This week: JCPenny’s Inadvertent Hitler Billboard; Microsoft Is Not The Master Of Its Domain; Papa John’s Apology; Mercedes-Benz’s QR Safety Codes;and Robotic LEGOs.
Read MoreTeens' Social Media Unfriending & Blocking Behavior, 2012 [TABLE]
Three in four (74%) teen social media users have deleted people from their network or friends’ list.
Read MoreTeens' Social Media Reputation Management Practices, 2012 [TABLE]
17% online teens say they have been contacted online by someone they did not know in a way that made them feel scared or uncomfortable.
Read MoreParental Concern Over Child's Online Presence, 2012 [CHART]
Parents show much greater levels of concern than their children about advertisers accessing information about their child.
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