Millennials
American Digital Media Buying Penetration By Generation, 2013 & 2017 [CHART]
95.2% of US millennial adults are estimated to be mobile phone users by the end of the year.
Read MoreOnline CPG Shoppers' Behavior By Age, Q4 2012 [TABLE]
45% of the 18-to-34 cohort (vs. 27% of baby boomers) agreed that they “buy brands on sale vs. preferred brands” when shopping for CPG items.
Read MoreCharacteristics Of Millennials Alcohol Drinkers, May 2013 [TABLE]
71% of American adults aged 21 and older drink some type of alcohol, whether that be beer, hard cider, liquor, wine, or wine coolers, and Millennials (21-34) make up 27% of that group.
Read MoreTweens & Young Teen Girls' Attitudes Toward Mobile Ads, May 2013 [TABLE]
65% of the respondents said they’re likely to buy straight from a mobile ad if it offers them a means to do so.
Read MoreMillennials That Have Been Rejected For A Job Due To Negative Online Content [CHART]
One in ten young people have been rejected for a job because of their social media profile.
Read MoreHow Millennials Spend Their Free Time By Gender, May 2013 [CHART]
58% of Millennial men said they watch TV, with about 4 in 10 saying they listen to or play music.
Read MoreTeen & Adult Social Networking Use, 2008-2012 [CHART]
Online teens’ use of social networking sites appears to have leveled out, but more are turning to Twitter.
Read MoreMillennials' Preferred Purchase Methods By Select Product Categories, May 2013 [TABLE]
Webrooming (doing research online and then buying in-store) is actually a far more popular activity among Millennials than showrooming across several product categories.
Read MoreMillennials' Attitudes Toward Shopping By Gender, May 2013 [CHART]
Millennial (18-35) women are 52% more likely than their male counterparts to agree that they “love to shop” (44% vs. 29%).
Read MoreAmerican Smart Phone Users By Age, 2011-2017 [TABLE]
eMarketer estimates smart phone penetration of 3.2% among US children ages 0 to 11, with the lower end of the age range pulling down that rate.
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