Millennials
Traditional TV vs. Online Video Consumption Among Millennials, Q1 2011 – Q2 2013 [CHART]
While TV and online video consumption are no doubt linked, looking only at their isolated trends can prove misleading, masking what continues to be a vast gap in consumption.
Read MoreReddit Shuts Down Navy Yard Shooting Subreddit & 9/11 Mistweets – Beyond Social Media Show [VIDEO]
Topics on episode 16 of the Beyond Social Media Show: Reddit shuts down Navy Yard Shooting subreddit; Esquire’s 9/11 tweet gone wrong; Volkswagon’s Take On Me commercial; Dunkin’ Donuts Monday Night Football Vine ad & much more.
Read MoreWeekly Time Spent Watching TV By Age, Q1 2011-Q2 2013 [TABLE]
While youth are indeed watching less TV, it’s not yet a precipitous decline than widely assumed.
Read MoreUS Digital Cross-Platform Audience, April 2013 [CHART]
The number of adults going online is 194 million strong per month. Of those, about 63% (122 million) use both a PC and a mobile device.
Read MoreShare Of Time Spent Online By Device, April 2013 [CHART]
Soaring smart phone and tablet use has doubled the amount of time Americans spend online in the matter of a few short years.
Read MoreVideo Streaming Frequency Of TV Viewers By Age, May 2013 [CHART]
More than half of 18- to 34-year-old respondents watched digital video or streamed digital content at least once a week.
Read MoreMillennials' Retail Shopping Behavior, September 2013 [TABLE]
81% of Millennials’ retail spending occurs in brick-and-mortar stores.
Read MoreCollege Students' Attitudes Toward Brands On Social Media, August 2013 [CHART]
While nearly all college students have a Facebook account and three-quarters a Twitter account, roughly 4 in 10 don’t like to follow brands and about 1 in 8 don’t believe brands should be on social media at all.
Read MorePositive Attitudes Toward PR & Ad Industries By Age, August 2013 [CHART]
Some good news for the future of the advertising and PR industry: youth are more likely to perceive it a positive light than their older counterparts.
Read MoreMillennials' Pay-TV Decisions Upon Moving Out, August 2013 [CHART]
Few late Millennials (aged 18-24) living at home are highly inclined to subscribe to a pay-TV service once they strike out on their own.
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