Millennials Archives - Page 6 of 111 - e-Strategy

Podcasts' Share Of Ear [PRESENTATION]

Photo of sculpture listening

The audience for podcasting grew significantly in the past year. Today, 51% of Americans 12+ have ever listened to a podcast, with 32% having listened in the past month, and 22% in the past week.

Consumer Spending By Generation [CHART]

Chart: Consumer Spending By Generation

Marketers put a lot of time, attention, and valuable marketing dollars on targeting Millennials and Gen Z. There are some arguments to be made about how warranted that effort is, given that there’s a generation that has much more money to spend: Baby Boomers, according to Epsilon’s latest report on cross-generational marketing.

Digital Banking Appeal By Age [CHART]

Chart: Digital Banking Appeal By Age

This year, eMarketer forecast that 55.4 million millennials ages 23 to 38 will use digital banking. But, they’re not all fans of digital-only banking.

Millennials' Response To Video Marketing [CHART]

Fully three-quarters (76%) of the almost 4,500 adults surveyed in the US, UK and Australia report having made a purchase after viewing a marketing video.

Millennials & Wearables [CHART]

Chart: Millennials & Wearables

23.8 million US millennials will have used a wearable device at least once per month. That’s roughly a third of the millennial population, according to our estimates.

Generation X Purchase Influencers [CHART]

Chart: Generation X Purchase Influencers

TV ads edge recommendations from friends and family as the top influencer of purchases for Gen Xers (born 1965-1981).

Media Consumption Of Millennials & Generation V [INFOGRAPHIC]

Infographic: Media Consumption Of Millennials & Generation V

This infographic from VisionCritical compares the media consumption of Millennials to that of Generation V.

Wearable Users By Age [CHART]

Chart: Wearable Users By Age

Americans 55 and older are the fastest-growing group of electronic wearable users in the US, according to eMarketer’s latest wearables forecast, largely due to the devices’ enhanced health features.

Brand Purpose [INFOGRAPHIC]

This infographic from AdWeek illustrates the causes that consumers care that brands care about.

Consumer Spending By Generation [TABLE]

Table: Consumer Spending By Generation

Gen Xers had the highest average income before taxes last year, of roughly $95k, according to the latest annual Consumer Expenditure Survey from the Bureau of Labor Statistics, and they averaged the most spending, too.