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Millennials

Demographics Of Farmers [INFOGRAPHIC]

This infographic from the University of Illinois Extension illustrates the agricultural census of 2012 and highlights the demographics of farmers.

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Sources Consumers Use For Local Shopping, April 2014 [TABLE]

The relative ranking of sources most regularly used by Millennials and Gen X are quite similar, while Baby Boomers still turn to print first.

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Multitainment Behavior, April 2014 [TABLE]

Some 86% of US consumers (aged 14+) claim to always or almost always multitask while watching TV, up from 81% last year.

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US Device Ownership Trend, 2011-2013 [CHART]

37% of Americans aged 14 and older own a trio of devices – laptop, smartphone and tablet – as of late 2013, up from 26% in late 2012 and 10% the year before.

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Facebook Metrics In The Middle East & Africa By Age, January 2014 [TABLE]

Facebook users in the Middle East and North Africa—Egypt, Iraq, Jordan, Kuwait, Lebanon, Morocco, Oman, Qatar, Saudi Arabia, Syria and the UAE—skewed young.

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Millionaires' Differences By Generation, March 2014 [TABLE]

Baby Boomers (aged 49-67) are overrepresented among millionaires, comprising almost half of these adults, versus roughly one-third of the general population.

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US Mobile Banking Demographics, March 2014 [CHART]

33% of mobile phone owners had used mobile banking during the 30 days prior to the survey, up from 28% a year earlier.

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Types Of Brand Communications College Students Want On Snapchat, February 2014 [CHART]

The opportunity to receive discounts or promotions was the top reason college students would want to receive Snapchat communications from brands, cited by 67%.

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College Students Who Would Follow A Brand On Snapchat They Follow Elsewhere, February 2014 [CHART]

77% of college students use Snapchat every day.

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Top Social Networks For Which Young Millennials Have A Profile, February 2014 [CHART]

Approximately 46% of US teens and young adults ages 12 to 24 had used Snapchat.

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