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Millennials

Top Smart Phone Activities By Generation, July 2014 [TABLE]

Almost three-quarters of Millennial smartphone owners engage in social networking on their devices during a typical week.

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Attitudes Toward Private Label Shopping By Generation, June 2014 [CHART]

Roughly one-third of Millennials agree that they get information from friends and family about store brands before trying them.

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Weekly Media Consumption By Generation, July 2041 [CHART]

American Millennials (18-34) spend a slight majority of their weekly media time using digital devices, and are the only generation where digital media consumption exceeds traditional media.

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US Population Estimates By Age Group, July 2013 [CHART]

How many Millennials are there in the US?

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World Cup 2014 Sponsor Brand Recall By Demographic, June 2014 [CHART]

Only 36% of American adults can correctly identify at least one official sponsor for the World Cup, with men significantly more able to do so than women (44% vs. 29%).

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US Kids Who Use Social Sites At School, April 2014 [CHART]

Nearly three-quarters of US students between the ages of 16 and 18 accessed their social media accounts while at school.

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Social Sites Used By 2014 US High School Grads By Frequency [CHART]

87% of 2014 high school graduates in the US used Facebook, and 61% of them checked their newsfeeds at least once per day.

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LeBron's Announcement, Amazon Drones & Extreme Selfies [VIDEO]

Episode 55 of the Beyond Social Media show: David Erickson & BL Ochman discuss LeBron James’ deft announcement; Amazon Prime drones & the Extreme Selfie movement.

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Demographics Of Fantasy Sports Players, May 2014 [CHART]

14% of US internet users ages 12 and older played fantasy sports, compared with 12% in 2012, totaling nearly 36 million players.

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Demographics Of Denmark Smart Phone Onwers, May 2014 [CHART]

32% of Denmarkians were already using a smartphone to watch TV content.

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