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Millennials

Parents' Monitoring Of Kids' Online Activity, October 2014 [CHART]

Nearly seven in 10 parents of 6- to 9-year-olds keep a close eye on what their kids are doing online.

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Device Ownership Among American Kids, October 2014 [CHART]

The majority of US children and teens under 18 have access to some sort of digital device.

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Consumers' Post-Christmas Activities, November 2014 [TABLE]

Consumers were most likely to plan on finding things to do with friends and family during the week following Christmas, cited by 58%.

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Wearables People Intend To Buy By Demographic, October 2014 [TABLE]

While 19% of respondents overall planned to buy wearable fitness monitors, this jumped to 31% among 18- to 34-year-olds.

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How People Use Mobile For Holiday Shopping By Age, December 2014 [TABLE]

Just like throughout the year, mobile devices are far more useful for checking prices than charging purchases during the holidays.

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Why People Post Online Reviews By Age, November 2014 [TABLE]

Among US internet users who posted online customer reviews, the top reason for doing so was to help others make better purchasing decisions, cited by 62%.

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US Population Projections by Age Group, 2015-2060 [CHART]

By 2060, slightly fewer than 1 in 5 (19.8%) of Americans will be younger than 18, down from an estimated 22.9% next year.

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Mobile Streaming By Age Group, December 2014 [CHART]

Some 43% of US smartphone-owning adults used their device to stream music and listen to online radio during the week prior to Deloitte’s survey.

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How Visual Search Affects Retail mCommerce, September 2014 [TABLE]

According to data from BloomReach based on performance on its platform, visual source gives a boost to various retail metrics.

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Share Of Time Spent On Mobile By Category & Generation, November 2014 [CHART]

Forget Millennials. It’s Gen Xers who account for the most time spent on mobile devices across 4 key categories.

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