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Millennials

Pinterest Demographics [TABLE]

Some 28% of online adults use Pinterest, up from the 21% who did so in August 2013.

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Instagram Demographics [TABLE]

Some 26% of online adults use Instagram, up from 17% in late 2013.

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Twitter Demographics, 2013 & 2014 [TABLE]

Some 23% of online adults currently use Twitter, a statistically significant increase compared with the 18% who did so in August 2013.

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Facebook Demographics, 2013 vs 2014 [TABLE]

Fully 71% of online adults use Facebook, a proportion unchanged from August 2013.

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US Mobile Newspaper Audience Growth By Demographic, October 2014 [CHART]

Mobile newspaper website usage was basically even for 35- to 44-year-olds, but much higher growth among older women.

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Americans' Primary Video Viewing Sources In 2020 [CHART]

27% of Americans cited internet TV (a TV enabled with Netflix, Amazon Prime, Hulu Plus, etc.) as their primary video viewing source during the next 6 years.

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Teen Attitudes Toward Select Online Activities, October 2014 [CHART]

Some 81% of internet users between the ages of 13 and 22 feel their peers share too much online.

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Appeal Of Same-Day Delivery By Generation [CHART]

While same-day delivery comes with a big price tag, 25% of millennials said they would pay a premium for same-day delivery.

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Travel Content Sharing By Age Group, December 2014 [CHART]

Slightly more than one-third of travel content sharing on social networks and email comes from users aged 18-35, compared to only 22% of general content.

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Doubts/Concerns Over Bitcoin By Age, July 2014 [TABLE]

Nearly half (48%) of US internet users were concerned about potential fraud with virtual currencies like Bitcoin.

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