Millennials
How College Students Prefer To Get Information About Products & Services, October 2014 [CHART]
Internet ads got more mentions than TV ads as a preferred way college students like to learn about products or services, albeit not by a vast margin.
Read MoreBrand Buzz Among Millennials & Minorities, 2014 [TABLE]
While Amazon.com topped the brand buzz rankings among US adults overall last year, Netflix topped the charts among Millennials.
Read MoreMobile Channels LGBT Use To Book Hotels vs Air Travel, November 2014 [TABLE]
Across generations, about 40% of LGBT mobile users reserved hotels through their devices, and more than one-quarter booked flights.
Read MoreLGBTs' Travel-Related Mobile Activities By Generation, November 2014 [TABLE]
Looking at directions and finding restaurant information were the most popular travel-related mobile activities conducted by US LGBT mobile device users.
Read MoreMillennials' Most Memorable TV Commercials For 2014 [TABLE]
Fast food and QSR ads performed well with Millennials (18-33) last year.
Read MoreAmericans' Assessments Of Their Own Financial Situation [TABLE]
American adults are feeling better about their personal financial situations this year.
Read MoreMillennial Women’s Attitudes Toward Fashion, January 2015 [CHART]
Younger women are far more likely than older Millennials to be loyal to only a few fashion brands.
Read MoreSocial Media Users By Network & Age, November 2014 [TABLE]
18-to-29-year-old US internet users were more likely than any other age group to use Instagram.
Read MoreYoung Adults’ Socioeconomic Characteristics, 1980-2013 [CHART]
During the 2009-2013 period, 18-34-year-olds comprised 23.4% of the US population, down from 29.6% in 1980.
Read MoreLinkedIn Demographics [TABLE]
Some 28% of online adults are LinkedIn users, up from 22% in August 2013.
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