Millennials
US Instagram Users By Age, 2013-2019 [CHART]
Instagram’s monthly user base in the US grew by almost 60% last year, a faster-than-expected rate of growth that propelled it to more than 64 million users.
Read MoreTop 7 Reasons For Time-Shifting TV, March 2015 [CHART]
TV viewers claim to spend a slight majority (53%) of their viewing time with time-shifted rather than live (47%) content.
Read MoreInfluence Of YouTube Stars, March 2015 [CHART]
Slightly more than 6 in 10 youth aged 13-24 would try a product or brand suggested by a YouTube star.
Read MoreFactors That Would Motivate People To Visit Pharma-Sponsored Websites, January 2015 [TABLE]
Nearly 6 in 10 seniors cited recommendations from doctors as the top factor that would motivate them to visit a pharma-sponsored website.
Read MoreTrust In Pharma-Sponsored Websites By Demographic, January 2015 [TABLE]
While seniors may see their prescriptions pile up over the years, they don’t turn to—or trust—pharmaceutical companies very much.
Read MoreConsumers' Top Luxury Brands, February 2015 [TABLE]
Not all generations hold the same ideas of luxury – and differences of opinion also abound in their top luxury brands.
Read MoreMobile Users' In-Store Activities, February 2015 [CHART]
40% of mobile phone users surveyed across 23 countries claim to regularly compare prices while in-store.
Read MoreAge At Which Parents Will Buy Their Kids A Mobile Phone, December 2014 [CHART]
Turning 12 or 13 years old used to mean entering the Awkward Years. Now, it means entering the mobile world.
Read MoreJon Stewart's Media Legacy
Jon Stewart’s media legacy goes well beyond the countless comedians’ careers he helped launch.
Read MoreDevice Use By Generation, February 2015 [CHART]
Baby Boomers are sticking with laptops and PCs over smartphones and tablets.
Read More