Millennials
Digital Banking Use By Generation, May 2015 [CHART]
More than half of US millennial smartphone users have deposited a check by taking a picture of it.
Read MoreImportance Of Smartphone Camera To Millennials, September 2015 [CHART]
72% of US millennial smartphone users said their device’s camera function was indeed very important to them.
Read MoreMost Popular Social Sites For Teens, October 2015 [CHART]
Instagram continues to be at the top of the heap when it comes to teens’ most important social networks.
Read MoreConsumer Willingness To Pay More For Sustainable Products, October 2015 [CHART]
Consumer inclination to pay extra for sustainable products is on the rise. –
Read MoreSnapchat Users By Age, 2013 vs 2015 [CHART]
Snapchat captured the interest of 36% of marketers surveyed. Each of the top three platforms named was a visual social network.
Read MoreSmart Home Device Ownership By Generation, May 2015 [TABLE]
It isn’t safe to assume smart-home devices only appeal to always-connected Millennials.
Read MoreTrust In Advertising Formats By Generation, October 2015 [CHART]
Millennials report the highest levels of trust in advertising almost all of the 19 formats listed.
Read MoreUse Of Smart Phones For Podcast Listening By Generation, September 2015 [CHART]
Some 29% of smartphone-owning adults listen to podcasts using their smartphones at least once a month.
Read MoreUS Millennial Ad-Blocking, July 2015 [CHART]
A solid majority of internet users ages 18 to 34 are now blocking ads when they view digital content.
Read MoreUS Digital Buyers By Age, 2013-2019 [TABLE]
Gen X is a large market, some 65 million strong. Members of Generation X are also in a high-earning, high-spending phase of life.
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