Millennials
Consumers' Preferred Brand Communication Channel [CHART]
More than 7 in 10 US consumers would prefer to receive email communications from businesses.
Read MoreAmerican Sharing Economy Penetration, 2014-2020 [TABLE]
This year, 27.0 million US adults will use the sharing economy at least once.
Read MoreFemale Brand-Related Activity By Generation [TABLE]
Almost three-quarters of female internet users said they prefer marketing messages to be gender neutral.
Read MoreSnapchat Overtakes Facebook Among Young Millennials [CHART]
Almost 8 in 10 Americans aged 12 and older currently use some form of social media, according to the latest annual Infinite Dial report [PDF] from Edison Research and Triton Digital.
Read MoreHow Millennials Discover New Brands [CHART]
Word-of-mouth edges TV ads and online ads as the leading way by which teens hear about new brands.
Read MoreRadio Listeners' Habits By Generation & Ethnicity [CHART]
With 93% of US adults listening to radio on a weekly basis, radio is the leading reach platform.
Read MoreSnapchat Growth Among Millennials & Gen Xers [CHART]
Snapchat is getting more popular with older demographics, particularly the 25-34 and 35-44 age groups.
Read MoreLikely Voters Who Use Video To Learn About Candidates By Generation [CHART]
More than half of US likely voters who use digital video to learn about political candidates are Millennials.
Read MoreTop Activities Of Podcast Listeners [TABLE]
Podcast listeners are adventurous, and they love the great outdoors. Hiking-, backpacking- and camping-related content will grab their attention.
Read MoreApps People Check First Thing In The Morning By Generation [TABLE]
When GfK MRI asked US smartphone users about what mobile apps they checked first thing in the morning on a typical weekday, two-thirds said they looked at text messages, and 63% checked email.
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