Millennials
Young Millennials Online Video Viewing By Channel [CHART]
Teens aren’t the only ones turning to YouTube to consume video content, young adults ages 18 to 20 are as well.
Read MoreAttitudes Toward Online Advertising Formats By Generation [INFOGRAPHIC]
Interesting that both Gen Xers and the youngest generation hate mobile pop-up ads. The newest generation also has little tolerance for auto-play formats, which will hopefully server to kill off one of the most obnoxious forms of online ads.
Read MoreAttitudes Toward Advertsing Formats By Generation [INFOGRAPHIC]
The dislike of cinema advertising by Gen Xers may be explained by the fact that they grew up watching movies before the introduction of cinema advertising.
Read MoreMillennials' Response To YouTube Ads [CHART]
How engaged with YouTube ads are millennials?
Read MoreAmericans' Historic Touchstones By Generation [TABLES]
Shared experiences define what it means to be an American. The Sept. 11, 2001, terrorist attacks were such a unifying event for modern Americans.
Read More88% Of Americans Say Fake News Causes Confusion [CHART]
64% of U.S. adults say fabricated news stories cause a great deal of confusion about the basic facts of current issues and events.
Read MoreSocial Media Post Content by Age [TABLE]
More than 3 in 4 American adults engage in social media in some way.
Read MoreDemographics of Messaging App Users
Some 56% of smartphone owners ages 18 to 29 use auto-delete apps, more than four times the share among those 30-49 (13%) and six times the share among those 50 or older (9%).
Read MoreHow Americans Consume News By Age [CHART]
Young Americans are ‘less enthusiastic’ about the news than their older counterparts, and are less voracious consumers of news.
Read MoreDemographics Of Pinterest Users
Roughly three-in-ten online Americans (31%) use Pinterest, identical to the 31% who used the platform in 2015.
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