Millennials
Trust In Autonomous Vehicles [CHART]
Teens and younger millennials are still more likely to trust self-driving cars, while very few baby boomers do.
Read MoreSnapchat Users By Age [CHART]
Snap Inc. reported that its daily active user base grew to 166 million in Q1. That’s an increase of 36% over year-ago levels but only a 5% gain from the previous quarter.
Read MoreSnapchat Users By Age [CHART]
Close to half of Snapchat’s adult audience was aged 35 and older as of December 2016, marking a dramatic change from a year earlier.
Read MoreExpectations Consumers Have For Brands Taking Social Stands By Generation [CHART]
Youth appear to feel more strongly than their older counterparts about brands taking stands on social issues.
Read MoreFrequency Of Snapchat Use By Age [TABLE]
Some 78% of high school and college student respondents said they use Snapchat on a daily basis.
Read MoreTeen Mobile Activities [CHART]
Roughly seven in 10 US teen smartphone users spend at least three hours per day watching video on their phones.
Read MoreTeens' News Media Sources [CHART]
More US teens say they get their news from social networking sites (49%) and family (47%) than from any other source.
Read MoreMillennials' Interest In Branded Chatbots [CHART]
Almost 3 in 5 Millennials have used a chatbot at some point, and that the majority of those who haven’t are at least interested in giving them a go.
Read MoreOnline Reviews & Ratings [INFOGRAPHIC]
This infographic from Websitebuilder.org illustrates the facts and importance of online consumer reviews and ratings to a wide variety of businesses.
Read MoreMost Influential Consumer Trends For The Next 10 Years [CHART]
The emergence and use of mobile devices is the consumer trend that North American marketers believe will have the greatest impact on their industries in the next 10 years.
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