Millennials
Frequency Of Millennials' Snapchat Use [TABLE]
According to data from online polling company CivicScience, US millennials are slightly more likely to be daily users of Instagram than of Snapchat.
Read MoreFrequency Of Millennials' Instagram Use [TABLE]
According to data from online polling company CivicScience, US millennials are slightly more likely to be daily users of Instagram than of Snapchat.
Read MoreMillennials Spy On Significant Others' Messages [CHART]
A sizable number of Millennial couples suffer from a breach of digital privacy. But instead of an anonymous hacker, the source of such transgressions comes from closer to home—each other.
Read MoreTeens' Trust In Ads By Gender [CHART]
Teens in the US are split when it comes to trusting the advertisements they see, read or hear.
Read MoreUse Of Sharing Economy Services [TABLE]
Millennials participate in many aspects of the sharing economy at a greater level than older respondents.
Read MoreWhy People Won't Buy VR Headsets [TABLE]
Cost isn’t the only factor holding back adoption of these virtual reality headsets. Many people are simply not interested in them.
Read MoreVoice-Activated Digital Assistant Adoption [CHART]
The use of embedded voice-enabled digital assistants in smartphones and PC/laptops has reached the mainstream among 14-17-year-olds.
Read MoreTraditional TV Viewing, 2011-2016 [CHART]
Between 2011 and 2016, Q4 traditional TV viewing by 18-24-year-olds dropped by almost 10 hours a week, or by roughly 1 hour and 25 minutes per day.
Read MoreTechnographics Of American Mothers [CHART]
Across 10 technologies, ownership levels are universally greater among working than stay-at-home moms.
Read MoreAutonomous Driving Activities [CHART]
When asked what activities they would conduct for the majority of time they were in a self-driving car, unsurprisingly, 39% of baby boomers said they would not ride in a self-driving car at all.
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