Millennials
Social Media Personas [INFOGRAPHIC]
Amia research created this infographic of six different social media personas.
Read MoreFavorite Ways Teens Communicate With Friends [CHART]
Teens are avid social media users, but when it comes to their preferred methods of communication with friends, social networks barely register, per findings from a Common Sense Media report released in June 2012.
Read MoreTeens' Online Communications Habit [CHART]
9 in 10 teens have used social media at some point & half visit a social networking site at least daily, finds Common Sense Media in a June 2012 survey.
Read MoreGadget Ownership By Generation [CHART]
via marketingprofs.com growing share of seniors own a cell phone, according to separate research from Pew. Nearly seven in ten (69%) adults ages 65 and older say they have a mobile phone, up from 57% in May 2010. Even among those now age 76 and older, 56% report owning a cell phone of some kind,…
Read MorePodcast Listeners In 2012
The Podcast Consumer 2012 is the seventh study of audio and video podcast consumption in America from Edison Research and Arbitron.
Read MoreTV Advertising Influence Wanes With Age [CHART]
via marketingcharts.com Data from TVB’s “Media Comparisons 2012″ indicates that a plurality of respondents across all age groups believe that TV influences their purchase decisions the most. Interestingly, 18-34-year-olds are the most likely to report this (40.8%), with TV’s influence declining with age, to 36.5% of 35-64-year-olds and 32.7% of those aged 65 and older.…
Read MoreOnline Sources For Political Information, By Generation [CHART]
via emarketer.com Overall, news websites were the most commonly tapped resource for those looking for political information online; 47.7% of likely voters used them. But news sites were especially important among those ages 55 or older, with 53% of respondents from this group relying on them. Voters ages 18 to 34, no surprise, were significantly…
Read MoreTablet Owners Who Have Made A Purchase On Their Tablet by Generation [CHART]
via emarketer.com When looking at US tablet ownership and usage by age group, Jumptap found that those ages 25 to 34 led the pack. Almost one-quarter of those in this group owned a tablet, while about one in five said they had made a purchase on one of the devices. Interestingly, those ages 18 to…
Read More53% Of Seniors Are Online [CHART]
via marketingcharts.com The proportion of American adults aged over 65 who use the internet or email has passed the 50% threshold for the first time, reaching 53% in April 2012, per survey results [pdf] released in June by the Pew Internet & American Life Project. This represents a significant uptick in growth: in August 2011…
Read More2012 Republican Presidential Candidate Search Demographics
REPUBLICAN 2012 PRESIDENTIAL CANDIDATE SEARCH VOLUME Google LISTEN To The Daily Numbers podcast [MP3] 34.9% of the monthly searches for Republican presidential candidates were for Ron Paul. Rick Perry and Michele Bachmann had the next largest slices of the search pie with 19.1% each. Mitt Romney follows with 10.5%. Newt Gingrich got 7% of…
Read More