Media Consumption
Top Reasons People Are Drawn To Read Articles By Generation, September 2012 [TABLE]
Visually-focused content may be on the rise, but a catchy headline is still the biggest factor enticing Americans to read an online or print news article.
Read MoreContent Consumption Growth Drivers In Media & Entertainment Industries, 2012 [CHART]
Mobile devices topped the list when CEOs were asked about the biggest drivers of growth in content consumption over the next three years.
Read MoreMulti-Screen Behavior [INFOGRAPHIC]
90% of people move between devices to accomplish a goal.
Read MoreOnline Article Consumption & Banner Blindness [HEATMAPS]
Eyetracking heatmaps from a 2007 study on banner blindness by usability expert Jakob Nielsen.
Read MoreMobile Activities [CHART]
Smart phone owners are more likely than tablet owners to access local information (88% vs. 75%) and find local services (74% vs. 55%) on their devices.
Read MoreAmericans' Attitudes Toward Social Networks [TABLE]
62% of American adults say they are afraid of missing something (e.g., news, an important event or status update) if they do not keep an eye on their social networks.
Read MoreChanging Social Behaviors [PRESENTATION]
49 percent would rather text than call; 30 percent would rather connect with close friends via social sites than traditional methods.
Read MoreContent Consumption Of American Smart Phone Users [CHART]
Gaming was a significantly less popular activity on smart phones, according to a study of US internet users conducted by Frank N. Magid Associates.
Read MoreContent Consumption Of American Tablet Users [CHART]
On average, tablet gamers downloaded 22 games over the past year, according to a study of US internet users conducted by Frank N. Magid Associates for gaming company PlayFirst.
Read MorePrint Media Audience's Mobile Behavior [CHART]
Slightly more than half of mobile device users read digital versions of print publications on their devices.
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