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Media Consumption

How Facebook Users Interact With News Posts, September 2013 [TABLE]

Only about one-third of Facebook users turned to the site for breaking news.

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Reasons Americans Use Facebook, September 2013 [CHART]

Nearly 80% of Facebook users interact with news stories while performing other actions.

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How Americans Consume News, September 2013 [CHART]

And half of American Facebook users get their news there.

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Time Spent Watching Television Among Pay TV Subscribers, August 2013 [CHART]

The majority of pay TV subscribers—almost 56%—watched between 1 and 3 hours of television daily.

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Daily Time Spent Watching TV By Generation, August 2013 [CHART]

Millennials more often watched television for shorter periods of time than either Gen Xers or Baby Boomers.

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Generation V's Daily Media Consumption, 2011 & 2013 [TABLE]

The number of kids who used a mobile device at least once daily also climbed significantly, going from 8% to 17% from 2011 to 2013.

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Generation V's Daily Time Spent With Media By Device, 2011 & 2013 [TABLE]

Younger children are spending less time overall in front of screens, according to an October 2013 survey of US parents with kids ages 8 and younger.

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Change In Time Spent On Facebook By Age, June 2013 [CHART]

41% of Facebook users ages 16 to 18 spent less time on the site in the previous year, and 35% said they expected to use it less in the upcoming year.

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Primary Entertainment Devices For Young Mobile Users, October 2013 [CHART]

Among 18-34-year-old smart phone and tablet users, a leading 35% count those devices as their primary entertainment medium.

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Online Video & Broadcast TV Consumption, October 2013 [CHART]

34% of Millennials (18-34) reported watching mostly online video or no broadcast TV, compared to 20% of Gen X (35-49) respondents and 10% of Boomers (50+).

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