Media Consumption
It’s A Mobile App World & We’re Just Living In It
eMarketer estimates that US adults will spend, on average, more than 4 hours with mobile internet, with 88% of that time within apps.
Read MoreTwitter vs Instagram As A News Source, 2014-2020
A similar percentage of users now turn to Instagram for news as they do Twitter, according to new data from the Reuters Digital News Report.
Read MoreC-Suite B2B Content Consumption
Tuesdays and Wednesdays were found to be the most active consumption days of the week, making up about half of the days where users requested information, particularly those in finance, IT and human resources.
Read MoreTime Spent On Social Media, 2015-2022
Depending on the research source, up to 51% of US adults are using social media at higher rates during the pandemic.
Read MoreEmail Responsiveness [INFOGRAPHIC]
The infographic below from TimeToReply illstrates a trove of statistics about email generally and about expectations for responding to emails specifically.
Read MoreOnline Live Sports Viewers
Sports are on hold in the US due to the coronavirus pandemic, but digital live sports viewership will still rise more than 14% this year thanks to continued organic growth and accelerated cord-cutting.
Read MoreVoice Command Use Frequency
Since the outbreak of COVID-19, 36% of Smart Speaker owners are using their devices more to listen to music and entertainment, with 55% using them for this purpose the same amount and 1 in 10 (9%) using them less.
Read MoreUS Podcast Listeners, 2018-2022
The US podcast audience grew tremendously in 2019, as significant investments from major audio streaming services made podcast content more accessible. eMarketer now estimates that there were 92 million monthly US podcast listeners in 2019, up more than 15 million from its previous estimate of 76.4 million. The forecast was finalized prior to the coronavirus…
Read MoreAverage Time Spent On Social Networks, 2015-2022
More time spent at home during the pandemic means more time being spent on social media. But not all social platforms are benefiting in the same way.
Read MoreUS TV Viewer Growth, 2019-2022
US TV viewership and time spent is getting an unexpected bump as people continue to stay home due to the coronavirus pandemic.
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