Media Consumption Archives - Page 29 of 49

Weekly Media Consumption By Generation, July 2041 [CHART]

American Millennials (18-34) spend a slight majority of their weekly media time using digital devices, and are the only generation where digital media consumption exceeds traditional media.

Share Of US Time Spent With Online Media By Platform, February 2013 – May 2014 [CHART]

After exceeding the desktop web in share of digital time spent in January, mobile apps accounted for a majority 51% share of total digital consumption in May.

US News Consumers Top News Topics, June 2014 [CHART]

US news consumers (those who consume some type of news on a monthly basis) are most interested in national and local news (each at 57%).

Newspapers' Weekly Cross-Platform Reach By Select Countries, June 2014 [CHART]

Some 92% of the US online population consumes some type of news on a monthly basis.

How Americans Watch TV By Generation, June 2014 [CHART]

Roughly 3 in 4 American adults regularly watch TV shows live via cable or satellite TV, while streaming (43%) and recorded TV (37%) are also popular choices.

Why Business Execs Pay For Online News, March 2014 [CHART]

Brand reputation was the top reason business executives worldwide paid for digital news, cited by 46% of respondents.

Business Executives Who Pay For Online News By Industry, March 2014 [CHART]

Finance execs were the most likely to pay for digital news, with 47% of respondents from that industry saying they did so.

Average Time Spent Per Day By Device, 2010-2014 [TABLE]

In a marketing world driven ever more by data, content marketing remains very much an art form, especially in the business-to-consumer arena.