Media Consumption
Global Mobile Users Whose Devices Have Replaced Other Media, May 2014 [TABLE]
When it comes to magazine ads, reader recall is the same for print and tablet versions (52%).
Read MoreTrust in Sponsored Content, July 2014 [CHART]
Some 54% of internet users aged 18-65 say they generally don’t trust sponsored content.
Read MoreShare Of Time Spent Using Mobile Browser vs App, April 2014 [TABLE]
Easy access and mobile optimization were the top reasons smartphone apps had grabbed the majority of time spent with leading US digital media properties.
Read MoreShare Of Time Spent With Online Media By Mobile Platform, February 2013-May 2014 [TABLE]
As mobile as a portion of digital media time hit 60%, smartphone and tablet apps showed even more impressive growth over the prior month.
Read MoreDaily Online Video Consumption By Content Type, 2010-2013 [TABLE]
More people are gravitating toward full-length video content as opposed to shorter clips.
Read MoreMedia Multitaskers By Age & Gender, July 2014 [CHART]
Some 43% of US adults are media multitaskers who regularly go online while watching TV.
Read MoreTop Mobile Phone Activities For Hispanics, March 2014 [TABLE]
As a whole, US Hispanics use their mobile phones to access social networking apps at nearly the same rate as their non-Hispanic counterparts.
Read MoreMobile App Use, Q4 2011-Q4 2013 [CHART]
Adult iPhone and Android owners in the US used an average of 26.8 applications per month during Q4 2013.
Read MoreTop Smart Phone Activities By Generation, July 2014 [TABLE]
Almost three-quarters of Millennial smartphone owners engage in social networking on their devices during a typical week.
Read MoreTypes Of Mobile Apps US Hispanics Use, December 2013 [TABLE]
Nearly 70% of unacculturated US Hispanic internet users reported that a social media app was one of their top three used apps.
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