Media Consumption
Phablet User Persona [CHART]
Compared to the average mobile user, Phablet users over-index in the Social Influencer Persona by 2.4x.
Read MoreShare Of Time Spent With Smart Phone Apps, June 2014 [CHART]
Mobile’s share of digital consumption continues to grow, with apps hogging more mobile time on smartphones (88% share) than tablets (82%).
Read MoreDevices Used To Watch Online Video By Age, October 2013 [TABLE]
Younger US mobile device users watched more digital video overall than older ones.
Read MoreTime Spent Watching TV/Movies By Generation & Device, December 2013 [CHART]
For the most part, the younger the person, the more likely he or she is to consume video on a mobile device.
Read MoreTypes Of Influences During Customer Journey [INFOGRAPHIC]
According to Google, YouTube was an influential medium on the path to purchase for various consumer categories like vehicles, beauty products and smartphones.
Read MoreWhy People Listen To Public Radio, August 2014 [CHART]
Public radio listeners are most likely to listen for news and information, counting credit and objective programming, a desire for deeper perspective and an intellectual curiosity among their primary motivations for tuning in.
Read MoreMobile Behavior By Device Type, March 2014 [TABLE]
Map usage has exploded in the smartphone era, with double-digit gains in users and usage now accounting for billions of minutes of mobile device time each month.
Read MoreHealth Care Professionals' Content Consumption, April 2014 [CHART]
Fully 79% of US physicians polled reported using smartphones for professional purposes in March 2014, and 51% used tablets.
Read MoreTop Influences Over Youths' Clothing Style & Brand Decisions, July 2014 [CHART]
Clothing is one of teens’ top spending categories.
Read MoreNews Consumption Of Large Tablets Owners, July 2014 [CHART]
Slightly more than 6 in 10 large tablet owners reported using their devices to get news stories or other content provided by news organizations.
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