Marketing Budgets
Global Average Ad Spending Per Capita In 2014 [CHART]
Marketers spent an average of $567 advertising to each person in the US last year, according to Strategy Analytics’ calculations.
Read MoreUS Magazine Ad Spending By Segment, 2013-2018 [TABLE]
US advertisers will spend $19.02 billion on magazine ads in 2015, up just 0.9% from 2014.
Read MorePlanned Increased Spending On Marketing Technologies In 2015 [TABLE]
Nearly eight in 10 client-side marketers said they would increase digital marketing technology spending in 2015, vs. 70% in 2014.
Read MoreB2B Buyers Top Purchase Decision Risks, February 2015 [CHART]
More than three-quarters of business buyers are concerned with wasting company money, and this counts as easily their single biggest risk.
Read MoreSocial Media Marketing Impact & Spend, February 2015 [CHART]
Spending on social media continues to look up even as CMOs still struggle to prove its impact.
Read MoreMarketing Spend As Percentage Of Revenues, 2012-2015 [TABLE]
B2B marketers trail their B2C counterparts in total marketing budget.
Read More2015 B2B Marketing Budget Allocations [CHART]
Nearly half of business-to-business (B2B) marketers worldwide expect their marketing budgets to increase this year, while just 17% say they’ll decrease.
Read MoreMarketing Budget Changes, 2012-2015 [CHART]
American CMOs are more optimistic about the economy than they have been in years, and with that optimism comes renewed enthusiasm for marketing budgets.
Read MoreShare Of Marketing Budgets Spent On Analytics, February 2015 [CHART]
US CMOs remain bullish about marketing analytics spending but appear to be failing to keep pace with their own projections.
Read MoreSMBs Attitudes Toward Online Marketing, 2013 vs 2014 [CHART]
Three-quarters of small and medium-sized businesses (SMBs) in North America said digital marketing was effective for attracting customers.
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