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Marketing Budgets

Budget Allocations By Customer Journey Stage, September 2015 [CHART]

CMOs are no longer investing the majority of their budgets to customer acquisition, instead spreading their spending more evenly across the customer journey.

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Marketers' Top Pain Points, June 2015 [CHART]

The biggest pain point for client-side marketers today is the major bottleneck presented by IT and web development teams.

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SMBs’ Planned Online Marketing Services Purchases, June 2015 [CHART]

More than 7 in 10 US SMBs are buying some type of digital services today.

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Streaming Video Ad Completion Rates By Device Type, 2014 [CHART]

Streaming video ad completion rates were lower on devices with smaller screens last year.

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Global Wearable Shipments, 2014-2020 [TABLE]

Estimates for 2014 wearables shipments made by multiple firms showed a gap of 10 million units between the most conservative and most aggressive projections.

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US Search Ad Spending By Device, 2014-2017 [CHART]

eMarketer expects mobile to overtake desktop for US search ad dollars this year, rising from $8.72 billion to $12.85 billion.

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State Of The Internet, 2015 [MARY MEEKER PRESENTATION]

Mary Meeker - State of the Internet, 2015

Mary Meeker’s annual State of the Internet report was released today and, as usual, it is jam-packed with fascinating and useful stats on how we use online communications.

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Change In Ad Spending By Medium, 2013 vs 2014 [CHART]

After growing by 0.9% in 2013, US advertising expenditures maintained a similar rate of growth of 0.7% in 2014 to reach $141.2 billion.

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Change In Programmatic Ad Budget, February 2015 [CHART]

Following triple-digit gains in 2013 & 2014, programmatic ad spending will continue on a solid growth trajectory in 2015, rising nearly 50% to $14 billion.

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US Retailers Paid Search Metric Growth For Text vs Product Ads, Q4 2014 [CHART]

US retail paid search clicks for Product Listing Ads and Bing Product Ads combined rose 50.8% year over year in Q4 2014, vs. 6.4% for text ads.

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