Marketing Budgets
Top Ways Marketing's Organizational Role Is Expanding, October 2015 [CHART]
Client-side marketers are taking a bigger role in shaping business strategy and influencing product innovation and new business models, reports the Association of National Advertisers.
Read MoreB2C vs B2B Top Marketing Challenges, October 2015 [CHART]
Proving the ROI of marketing activities is the top challenge for both B2C and B2B organizations.
Read MoreBuyer's Journey Budgeting [INFOGRAPHIC]
This buyer’s journey budgeting infographic from IBM and The CMO Club illustrates that content generation is the biggest expenditure for the CMOs surveyed.
Read MoreMost Expensive Broadcast TV Advertising Rates, October 2015 [CHART]
Sunday Night Football remains the most expensive TV show on broadcast for advertisers, carrying a price tag of slightly more than $600,000 per 30 second spot.
Read MorePlatforms To Which Marketers Would Allocate Budgets, September 2015 [CHART]
Several fast-growing social media services began offering themselves as platforms for advertisers this year.
Read MoreUS National vs State/Local Political Ad Spending By Media, 2015-2016 [TABLE]
Broadcast TV will boast the lion’s share of ad dollars, at nearly 52%, and the majority of those dollars will be spent on national campaigns.
Read MoreUS Online Political Ad Spending, 2008-2020 [CHART]
US digital political ad spending will leap almost 9,000% to pass $1 billion next year—nearly seven times more than $159.2 million in 2012, the last presidential election year.
Read MoreInfluencer Engagement Challenges, May 2015 [CHART]
Identifying the right influencers was the biggest challenge when rolling out an influencer engagement strategy, cited by 75% of marketers.
Read MoreB2B Lead Flow Obstacles, July 2015 [CHART]
Just 15% of senior marketers in North America consider their demand generation strategies to be highly or very effective.
Read MoreResearch Tools That Influence Marketers' Decisions, July 2015 [CHART]
Some two-thirds of marketers currently use behavioral research (consumer behavior insights) to influence their marketing decisions.
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