Marketing Budgets
US Podcast Advertising Spending, 2014-2020 [CHART]
According to Bridge Ratings, US podcast ad spending will reach $167 million in 2016.
Read MoreVideo Marketing Statistics [INFOGRAPHIC]
Including a video in an email increases the click-through rate by 200-300 percent. This statistic and 30 more are included in this infographic from Hyperfine Media that illustrates the many ways video can be used for marketing.
Read MoreBudget Allocations For Medical Marketing [CHART]
Professionals meetings and conferences occupy the largest share (13.7%) of medical marketing budgets.
Read MoreMarketing Budgets By Channel [CHART]
Business leaders are once again confident in the general direction of their marketing budgets this year, as 56% of respondents expect to increase their budgets.
Read MoreUS Ad Spending Trends
Advertiser spending on the media platforms tracked by Kantar Media declined by 3.9% in Q3, the same rate of decline as seen in Q2.
Read MoreInternet Of Things Spending By Industry [TABLE]
The travel and hospitality industry leads spending on the Internet of Things technology.
Read MoreTop Retail Brands Advertising On YouTube, 2015 [TABLE]
Companies like Wal-Mart, Target and Amazon have been flocking to YouTube to run branded content and advertising campaigns.
Read MoreHow Marketers Use Data-Driven Insights
Almost two-thirds of senior marketers strongly agree that data-driven marketing is crucial to success within a hyper-competitive global economy.
Read MoreTop Technology Investment Priorities For Marketers [CHART]
Marketers are ramping up their technology investments to better understand consumer needs and behaviors.
Read MoreContent Marketing Trends, B2C vs B2B, October 2015 [CHART]
Content marketing is more entrenched among B2B (88%) than B2C (76%) firms in North America.
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